Leave it to Apple to create the best jazz "video" in years

In case you missed it, when Apple CEO Steve Jobs took to the stage at the Moscone Center on Tuesday for his Macworld Convention keynote address, he not only unveiled new Macs running Intel processors, he also debuted a new iPod tv commercial featuring Wynton Marsalis. The spot is similar in style to the recent iPod spot that featured Eminem, (and got the shoemaker Lugz all upset, claiming Apple copied one of their recent tv spots) , though instead of orange tones on the Lugz/Eminem spot, this one has a blue tint.

That said, I think this is a VERY compelling spot, not so much for the iPod, as almost everyone (but me) already owns one. Rather it's a VERY compelling spot for jazz. It doesn't present jazz as some dusty relic, it present jazz as hip, fun and exciting. And it's not the typical uber chic image that other companies try to portray when marketing their products with jazz. It's a little bit gritty, down to earth and accessible. And most attempts of merging jazz and "music videos" have been quite horrible as well. Leave it to Apple and their seemingly "midas touch" in marketing to make jazz releavent and hip.

View the Wynton Marsalis iPod ad...