Friday, January 13, 2006

Leave it to Apple to create the best jazz "video" in years

In case you missed it, when Apple CEO Steve Jobs took to the stage at the Moscone Center on Tuesday for his Macworld Convention keynote address, he not only unveiled new Macs running Intel processors, he also debuted a new iPod tv commercial featuring Wynton Marsalis. The spot is similar in style to the recent iPod spot that featured Eminem, (and got the shoemaker Lugz all upset, claiming Apple copied one of their recent tv spots) , though instead of orange tones on the Lugz/Eminem spot, this one has a blue tint.

That said, I think this is a VERY compelling spot, not so much for the iPod, as almost everyone (but me) already owns one. Rather it's a VERY compelling spot for jazz. It doesn't present jazz as some dusty relic, it present jazz as hip, fun and exciting. And it's not the typical uber chic image that other companies try to portray when marketing their products with jazz. It's a little bit gritty, down to earth and accessible. And most attempts of merging jazz and "music videos" have been quite horrible as well. Leave it to Apple and their seemingly "midas touch" in marketing to make jazz releavent and hip.

View the Wynton Marsalis iPod ad...


Blogger Greg Kline said...

Cool ad Joe. Maybe jazz as a whole should hire the folks who do Apple's ads and run some Super Bowl spots, heh, heh, heh.

6:13 PM  
Blogger cjwashburn said...

This comment has been removed by a blog administrator.

5:39 PM  
Blogger craig said...

I was never a fan of Marsalis, but you're right, this is the best PR acoustic jazz could get. Great ad!

1:00 PM  
Blogger CJ said...

Agreed! Great ad, and I always enjoy seeing it. Whether or not it leads to increased exposure (i.e. sales) for jazz remains to be seen.

2:18 PM  
Anonymous Bruce Moore said...

I'm with you. Apple went one big step forward by bundling the "Sparks" :30 spot with a 3:31 "making of" interview, and the 15:32 live performance of "The Magic Hour" from the product launch event - a great jazz bundle for a few bucks on the iTMS. Let's hope more follows.

10:53 AM  
Anonymous Jazz Ambassador said...

It is a sexy spot Baby! I am lovin' my man Wynton on this. This is what Jazz should be lookin' like!

11:01 PM  
Anonymous lady domi said...

Well, this ad must be the best we're having on French TV these days!
Swingingly yours,
Lady Domi.

8:18 AM  

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